The Post Internazionale
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TPI Launch
superhumans
communication campaign
arts & culture
communication campaign
arts & culture
We helped launch The Post Internazionale on newsstands following 11 years of being exclusively online. We decided to recount its values and tone by using the newspaper’s most important communication tool: the headlines.
Our headlines were published in newspapers and weekly magazines, and then on the back of buses, trams, bus shelters, billboards and pedestrian walkways in Rome, Milan and Turin.
The goal of TPI was to sell 5,000 copies of the first issue, but the good news is our campaign sold a total of 12,000 copies.
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