The Post Internazionale

The weekly magazine you don't need.

The Post Internazionale

The weekly magazine you don't need.

We have been chosen by a newspaper to spread important news: its launch on newsstands following 11 years online. We decided to tell its values and its tone of voice using the newspaper’s most important communication tool: the title. That’s why we chose to entrust the campaign to 5 copy-ads.

Our headlines were published in newspapers and weekly magazines, and then on the back of buses, trams, bus shelters, billboards and pedestrian walkways in Rome, Milan and Turin.

The goal of TPI was to sell 5,000 copies of the first issue. We give you further news: a total of 12,000 copies were sold.

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