Doctors Without Borders has so many stories to share that are hidden from view. With our campaign, we wanted to catapult the viewer beyond the walls of their own home and transport them into a distant reality for a glimpse of the truth.

Unfortunately, the images shown are all real: each one is accompanied by a caption that recalls a specific Doctors Without Borders action. 

The campaign, launched with a teaser on social networks, consisted of Print ad, OOH, radio and digital.