For the entire campaign, we have taken inspiration from the creativity of people, in various forms.

We started with writings on walls for the video commercials.

We also had an entire editorial pillar written by our “verycreativi” clients.

We have also explored the potential of
TikTok.

Working side by side with the content creators, we developed a campaign where we focused not on the brand creators, but on their assistants: like Very Mobile, they make the expression of creativity possible.

But ATL and BTL were not the only fields we played in: Very also became sponsors of Sampdoria, a Serie A soccer team.