Very Mobile

The Super Testimonial

Very Mobile

The Super Testimonial

After the launch, we chose a real champion for Very Mobile’s next advertising campaign: we involved Francesco Totti to be our spokesperson.

Francesco won the World Cup in 2006, and he was the perfect celebrity to endorse the brand and to embody the brand’s values: authenticity, simplicity, and popularity. 

In the last years, Francesco Totti has been involved in many commercials spot. We really wanted to created a brand new path for him, so we transformed Francesco into a sort of “facilitator”, who helps people achieving they goals.

This is how a very special assistant, with unique features, was created:
one with Francesco’s distinctive humanity and irony.

In 2021, we updated all the digital adv assets and campaigns to include Francesco Totti, the testimonial of the brand. 

We developed new digital awareness campaigns, consistently with the new TV campaign and tone of voice, to narrate all the brand’s main benefits. 

But the game wasn't over yet: we had three more campaign subject waiting to get in the game.


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