We assisted TV8 with its repositioning and rebranding process, beginning with the channel’s payoff (“You’ll only watch 8”). The promotional campaigns for the many programmes are designed by us, using the most engaging tone and tools for each show. We got people talking about Guess My Age, The Comedians, La Notte dei Record [the Night of Records], Saturday Night Live, Edicola Fiore [Fiore Newsstand], Italy’s Got Talent, Matrimonio a Prima Vista [Marriage at First Sight], and many more.
Italia's Got Talent
Matrimonio a prima vista
We launched the new show “Matrimonio a prima vista” with a prank on the most widely used dating app, Tinder. A Tinder profile was created for our actress Chiara, who set up six first dates with perfect stranger.
For Chiara there was no time to lose when they arrived: she was ready to merry them on the spot. This brand activation also became the show’s promo.