Sport e Salute

Sports for all

Sport e Salute

Sports for all

Sports for all is a special fund intended for less well-off families so that they can access sport for free. The initiative, promoted by the Ministry for Youth Policies and Sports and carried out by the company Sport e Salute, involves around 1400 municipalities in Italy and includes over 80 different disciplines.

To launch the initiative across the country, we created a commercial that tells the values of sport among the youngest.

In parallel, the initiative traveled on social networks, with micro-pills relating to individual sports.

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