Scuderie del Quirinale

Scuderie del Quirinale

Scuderie del Quirinale

Scuderie del Quirinale

We are most likely the only agency working in the residence of the President of the Italian Republic. Since 2018, we have been responsible for communications for the Scuderie del Quirinale, the famed exhibition/museum space managed by the head of the Italian State. The complex hosts exhibitions that draw in visitors from all over the world, and is one of the most important in Italy.

The Rebranding

The first thing we did was to find a different expressive approach for the art. Both visually and narratively, we wanted the exhibitions at the Scuderie to immediately stand out from the vast range of cultural experiences found in Rome.


Neon colours verging on pop tones were chosen to give expression to masters like Leonardo, poets such as Ovidio, and collections of very classical art that is however always given a new twist for the current age and public.

Ovidio

For the exhibition “Ovidio. Amori, miti e altre storie.”, we were responsible for external communications and setting up the exhibition spaces: 10 rooms with over 200 works. We produced a video with Sebastiano Lo Monaco and organised a take-over in the San Giovanni underground station in Rome. For the poet’s return to his beloved Rome, we dedicated a space to his verses.


In fact, we made him a modern copywriter to spark the curiosity of the broadest and most diverse section of the public possible. In print and on posters, and also on social media and in BTL materials, we presented the interdependent relation between words and images that was the defining trait of not only the exhibition, but also the author’s poetry.

Leonardo

For the 500th anniversary since the passing of the genius from Tuscany, a whole host of exhibitions celebrated the almost mythical figure of Leonardo Da Vinci across all of Italy. The exhibition at the Scuderie focused on Leonardo the inventor.


We came up with a title, “La scienza prima della scienza”, and a visual style that was also quite different from what is normally used to express his whole body of work. The result was a wildly popular exhibition that became well-known all over Italy.

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