Signorina is an iconic Ferragamo perfume, which came with a new fragrance, called “Misteriosa”. We were responsible for telling the story of the 3 fragrances of the same product.
So, we imagined the whole operation as 3 acts of the same play, under the claim “My life is a play”.
The result: a genuine comedy in 3 acts. Signorina is played by the model Grace Hartzel, and directed by Sebastien Grousset. The play was aired in special formats, from the short cuts to the 3-minute clips.
And it received acclaim at many international festivals.
A print campaign from fashion photographer Angelo Pennetta followed, with our model impersonating the 3 different types of woman.