Salvatore Ferragamo

Signorina

Salvatore Ferragamo

Signorina

Signorina is an iconic Ferragamo perfume, which came with a new fragrance, called “Misteriosa”. We were responsible for telling the story of the 3 fragrances of the same product.

So, we imagined the whole operation as 3 acts of the same play, under the claim “My life is a play”. 

The result: a genuine comedy in 3 acts. Signorina is played by the model Grace Hartzel, and directed by Sebastien Grousset. The play was aired in special formats, from the short cuts to the 3-minute clips.

And it received acclaim at many international festivals.

A print campaign from fashion photographer Angelo Pennetta followed, with our model impersonating the 3 different types of woman.

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