After Signorina and Signorina Eleganza fragrances, Salvatore Ferragamo decided to expand the product line, launching Signorina Misteriosa.
Our assignment has been to communicate the whole fragrance line within the same campaign.
So we imagined the whole story as 3 acts of the same play, under the claim ''My life is a play'.
The result is a genuine comedy in 3 acts. Signorina is played by the model Grace Hartzel and directed bu Sebastien Grousset.
The commercial has been aired in special formats, from the short cuts to the 3 minutes clip.