The Immersive Experience


The Immersive Experience

Fincantieri is the largest shipbuilder in Europe, and one of the companies that is the pride of Italy.

You might be asking yourselves what a group like SuperHumans can do for a company like Fincantieri.

Luckily, there are several answers to that question. We have the special role of coordinating all communication by the brand to make it coherent, choosing the tone of voice and guiding the company through its more sensitive or crucial communication stages.

It begins with the launch of a new ship - always a grand event.

It has to be organised, announced, experienced as something that is both engaging and strongly linked to the company.  Often, we start with a concept to be explored and developed in order to build a specific identity that covers all communication elements and settings.

On the day of the ceremony, we bring guests on an immersive experience that is unique to each ship, and that is developed around technological, narrative and physical aspects. All this is done to convey Fincantieri values metaphorically and emotively through the project.


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