BNL
Life Banker Days 2020
BNL
Life Banker Days 2020
Uniqueness defined this event, starting with its design and extending to its tagline and storytelling.
It was also a new format, one that has given rise to the National Convention of the BNL-BNP Paribas Life Banker Network.
Thanks to 270-degree projection technology, event participants found themselves surrounded by video content and speeches, rich in special effects.
Starting from the tagline, Life Banker. A unique symphony, notes, colors, numbers and words used the metaphor of an orchestra to recount the unique role and special features of the Life Banker Network.
A complex, detailed artistic project with videos and graphics, the goal was to highlight the multiplicity and the wealth of “tools” that each BNL Life Banker uses in harmony, much like an orchestra conductor, offering them to clients.
In-line with the storytelling, the event included two special guests: conductor Beatrice Venezi and illusionist and television personality Walter Rolfo.