It only took a glimpse at Baglietto’s glorious beginnings to relaunch its communication strategy, because its design and technological choices have been setting standards for more than 160 years.
Baglietto has written the history of sailing across the world.
We focused on celebrating all this and also the most dreamlike aspect, tied to the thoughts and desires of boat owners who can ask anything of a legendary brand such as Baglietto. “Your place in the world” perfectly defines the brand as the haven for sea lovers.
Customisation is a core concept at Baglietto.
We therefore came up with a custom-designed integrated campaign for this unrivalled brand to stand apart from the communication strategies of its competitors.
Just some of the activities we carried out were making press releases, creating digital content and producing a company video to bridge the gap between Baglietto’s beginnings and the brand today, thus charting a new course into the future.
We were able to engage a demanding and international section of the public.
We did it at trade fairs, with Hero Content on Instagram and in trade magazines, and at a number of events in partnership with other beloved brands.
Today we are not considered just their creative agency, but a true, supportive partner for all their activities.