Fendi

EyeShine Collection

Fendi

EyeShine Collection

Fendi presents the new collection of EyeShine sunglasses for the Spring-Summer 2016 with the video “Undone”, made with the French-Canadian singer Coeur De Pirate and launched on the various channels of the brand.

How it works

The Experience begins by using one of four Coeur De Pirate’s tracks in homepage as an inspiration. Each tracks corresponds to a mood, one for each EyeShine model: white, dark, gold and acqua. Trough thrilling and amazing storytelling, your gaze will pleasantly


widen and run across the music until the referenced EyeShine model and the generated customized playlist are finally disclosed. The user may share the result on their social profiles at once and/or repeat the experience by changing selection.

Social Campaign

Social Campaign

Creating traffic on the social e-commerce, fostering the sharing on social networks, and communicating the positioning of Fendi EyeShine as pure expression of modernity and femininity are the targets that have been met thanks to an amusing and challenging interactive dynamics.

Creating traffic on the social e-commerce, fostering the sharing on social networks, and communicating the positioning of Fendi EyeShine as pure expression of modernity and femininity are the targets that have been met thanks to an amusing and challenging interactive dynamics.

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